An Integrative Review of the Productive Face of Consumption

Informações

Código: MKT1421
Divisão: MKT - Marketing
Tema de Interesse: Tema 03 - Cultura e Consumo

Autores

Flavia Pimenta Fracalanzza (Instituto COPPEAD de Admin – COPPEAD/UFRJ - Universidade Federal do Rio de Janeiro) flavia.fracalanzza@coppead.ufrj.br
ROBERTA DIAS CAMPOS (Instituto COPPEAD de Admin – COPPEAD/UFRJ - Universidade Federal do Rio de Janeiro) roberta.campos@coppead.ufrj.br
Thaysa Costa do Nascimento (Instituto COPPEAD de Admin – COPPEAD/UFRJ - Universidade Federal do Rio de Janeiro) thaysa.nascimento@coppead.ufrj.br

Resumo

Recent studies have been discussing new consumer roles that blur the distinction between producers and consumers. The purpose of this study is to present an integrative literature review on the productive activities of consumers, proposing a conceptual organization of this literature considering its complementary approaches and different levels of analysis. In the micro level, studies propose typologies to discuss consumer’s motivations to engage in acts of production. The macro level offers critical perspectives on the acts of production in a structural view while acknowledging the underlying tensions. The recent studies in the meso level then brings a systemic perspective by discussing consumer-produced networks and their impacts in market dynamics. Finally, we propose new research questions for the field concerning the consumer production. Keywords: consumer-producer; prosumers; consumer networks; working consumers.

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