Information Technologies (IT) adoption by Small and Medium Enterprises (SMEs): a meta-analysis

Informações

Código: MKT778
Divisão: MKT - Marketing
Tema de Interesse: Tema 13 - Marketing Digital e Inovação

Autores

FERNANDO DE OLIVEIRA SANTINI (Prog de Pós-Grad em Admin/Área Escola de Gestão e Negócios – PPGAdm/UNISINOS - Universidade do Vale do Rio dos Sinos) santiniconsultores@terra.com.br
CELSO AUGUSTO DE MATOS (Prog de Pós-Grad em Admin/Área Escola de Gestão e Negócios – PPGAdm/UNISINOS - Universidade do Vale do Rio dos Sinos) celsoam@unisinos.br
william carvalho jardim (Prog de Pós-Grad em Admin/Área Escola de Gestão e Negócios – PPGAdm/UNISINOS - Universidade do Vale do Rio dos Sinos) william_carvalho_jardim@hotmail.com
Wagner Junior Ladeira (Prog de Pós-Grad em Admin/Área Escola de Gestão e Negócios – PPGAdm/UNISINOS - Universidade do Vale do Rio dos Sinos) wjladeira@gmail.com

Resumo

In the last decades, technological changes have promoted the increase of academic studies that analyzed the consumers’ and firm’s adoption of new technologies. In this context, the small and medium enterprises (SMEs) are an important subject because IT is viewed as a source of innovation and competitive advantage for those firms. Despite the number of studies investigating IT adoption in SMEs context, conflicting results have been reported, e.g. concerning the role of usefulness, ease of use and perceived costs. Hence, we conducted a systematic review and quantitative integration of the empirical findings using meta-analysis. Based on the review of 59 studies and a cumulative sample of 19,739 respondents, we developed and tested a theoretical model. Our main findings indicate that usefulness, perceived compatibility and ease of use were the main predictors of IT adoption. In addition, two of the three proposed antecedents (i.e., resources and market turbulence) were significantly associated with IT adoption. On the other hand, support service was not significant in explaining IT adoption. Moreover, IT adoption presented significant effect on the outcomes (e.g. relative advantage, efficiency, profit and revenues). Finally, uncertainty avoidance cultural orientation was found as a significant moderator.

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