The Role of Coping in the Well-Being of Visually Impaired Consumers

Informações

Código: MKT687
Divisão: MKT - Marketing
Tema de Interesse: Tema 09 - Marketing e Sociedade

Autores

Claudia Falchetti (Prog de Mestr e Dout em Admin em Gestão Internacional/Dout e Mestr em Admin - PMDGI/ESPM - Esc Sup de Prop e MKT de São Paulo/Ass Esc Sup de Prop e MKT) claufalch@hotmail.com
Mateus Canniatti Ponchio (Prog de Mestr e Dout em Admin em Gestão Internacional/Dout e Mestr em Admin - PMDGI/ESPM - Esc Sup de Prop e MKT de São Paulo/Ass Esc Sup de Prop e MKT e CGAE (Graduação)/FGV/EAESP - Fundação Getulio Vargas/Esc de Admin de Empresas de São Paulo) mateus.ponchio@gmail.com

Resumo

This study evaluate the relationship between coping, vulnerability and consumer well-being, building on the work of Balabanis, Mitchell, Bruce and Riefler (2012). In the present study, we chose to continue the research initiated by Balabanis and colleagues, exploring the role of coping strategies used by individuals when faced with stressful consumption situations, and comparing the responses of visually impaired individuals with the responses of non-disabled persons. The results revealed evidence of a mediating effect of vulnerability on the relationship between coping and well-being. The results also showed that people with visual impairment, in comparison to the non-disabled, presented greater well-being in consumption, keeping constant the coping focused on problem. Thus, it could be concluded that individuals with a greater repertoire of coping focused on the problem would also have fewer emotional difficulties even if dealing with consumer vulnerability situations. The research contributes to the academic community by providing validated measurement instruments for use in Brazil, and for future studies it is proposed to expand the application of the research, including in its scope other consumer segments or cultural factors that may influence consumer well-being in vulnerability situations.

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