EnANPAD 2019

Trabalhos Apresentados


The Integration between Transformative Service Research and Agglomeration: A systematic review and a research agenda


Informações

Código: MKT681
Divisão: MKT - Marketing
Tema de Interesse: Tema 07 - Avanços na Ciência de Serviços

Autores

Alamir Costa Louro (Prog de Pós-Grad em Admin – PPGAdm/UFES - Universidade Federal do Espírito Santo) alamirlouro@gmail.com
Marcelo Moll Brandão (Prog de Pós-Grad em Admin – PPGAdm/UFES - Universidade Federal do Espírito Santo) mollmkt@gmail.com
Arthur França Sarcinelli (Prog de Pós-Grad em Admin – PPGAdm/UFES - Universidade Federal do Espírito Santo) thearthursarcinelli@gmail.com
Luiz Antonio de Camargo Guerrazzi (Prog de Pós-Grad em Admin/Mestr e Dout Acadêmico - PPGA/UNINOVE - Universidade Nove de Julho) luizguerrazzi@hotmail.com

Resumo

We developed a systematic review using bibliometric results and exploratory factor analysis of coupling papers to build a list of factor an a framework to advocate an intersectional research agenda for Transformative Service Research and Agglomeration literature. We show state of the art contrasting Glaeser (2011) work with different points of view, while also developing some definitions to highlight new fieldcore concepts that rise opportunitiesin different disciplines, elucidating the major role of Quality of Life construct. Furthermore, we compiled a table of possible constructs and a nomological network as a framework for future quantitative studies. We conclude with a research agenda for multidisciplinary or cross-disciplinary engagement.

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