HOW CCT COMMUNITY READ FOUCAULT? A SNAPSHOT OF THE CONTRIBUTION OF FOUCAULDIAN THOUGHT TO CONSUMPTION STUDIES

Informações

Código: EMA442
Divisão: EMA - Encontro de Marketing da ANPAD
Tema de Interesse: Tema 03 - Cultura e Consumo

Autores

LEONARDO BARBOSA SOARES (Instituto COPPEAD de Admin – COPPEAD/UFRJ - Universidade Federal do Rio de Janeiro) soares.leo@gmail.com
VALERIA MOREIRA DE PINHO (Instituto COPPEAD de Admin – COPPEAD/UFRJ - Universidade Federal do Rio de Janeiro) valeria.pinho@coppead.ufrj.br

Resumo

Consumption studies may be developed under different theoretical lenses. As any other applied social sciences, consumption theories are forged using theoretical frameworks borrowed from Sociology, Anthropology, History and Philosophy. In this way, it is important to situate the author whose theory is serving to build new concepts within a specific field. When it comes to CCT, it is interesting to observe how the community embraces a new author as source for theory building. Thompson (2017) suggests that CCT community should adhere to Foucault’s own warning not to canonize his writings as a regime of truth. In order to describe the usage of Michel Foucault (Kendall 2003), this work explores his main citations within Journal of Consumer Research. Our aim is to investigate how the CCT community adopted different foucauldian concepts, which texts were selected and how they were used as a contribution to advance consumption studies literature.

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